May 6, 2008
What’s up with the new Dairy Queen commercial?
I just had to write about this.
Anyone else besides me think this new Dairy Queen commercial is pretty fucked up?
Coming from a young child: flirting with a little boy to get free stuff is “like shooting fish in a barrel.” Great. We’re back to unabashedly encouraging girls (and women) to use their femininity to take advantage of men’s apparent “natural weakness” for women. And this manipulative ability and tendency inevitably comes naturally for women–hell, a girl doesn’t even need to learn this. Hear that? It’s easy–just part of who we are, apparently. Talk about valorizing and naturalizing benevolent sexism.
How many awful, reprehensible gender stereotypes does the whole idea of this commercial reinforce?
To me, it’s flat-out anti-feminist.
Any thoughts out there?
(Cross-posted to The Reaction)